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Monday, March 15, 2004

Gibson's "Pattern Recognition" 

Just started reading this book over the weekend (I know it's been out for a while, but I hadn't gotten to it yet). I've powered through about half of it, and it's very intriguing. Gibson is concentrating more on the present, but has done a good job of adding technology to everyday life.

I really liked the concepts of a "cool" hunter, and the "Deep Niche" advertising (using good-looking men and women at bars to mention products to members of the opposite sex, brilliant!). And, of course, the bits of video being released on the web and causing a sensation of various web forums.

I can't wait to finish it.

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